From plane tickets and aluminium luggage to gourmet cookware, shiny things often have shiny price tags to match. But with Black Friday 2025 sales almost here, these shiny things are starting to look a little bigger and brighter.
According to YouGov, 51% of Aussies are planning to hit the Black Friday sales this year, with one in three claiming Christmas is their main focus when shopping the deals.
“Budget-conscious Australians are planning ahead, and for many, Black Friday has become the unofficial start of festive shopping,” said Brendan Straw, Shopfully Country Manager Australia. “With the end of the year already a high-expense period for many households, Black Friday will be a key shopping moment that retailers shouldn’t ignore.”
But with so many brands participating in Black Friday sales, with some dropping hundreds as early as October (yes, some sales are on now!) there’s a lot of noise to cut through.
So, to make sale season as simple as your wishlist, below are the top brands to have on your radar this Black Friday to reap the savings on travel, luggage and kitchenware, plus a little recap from last years affair. From flight deals to suitcases, our Black Friday editors’ picks cover everything you need for your next sojourn, staycation or culinary adventure.
Below is everything you need to know about the grand occasion.
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The Black friday edit
GT Shopping Editor’s picks
“The best Black Friday sales are the ones that have you think ‘hmm, I think my loved one would like this.’ I love using Black Friday sales as an excuse to stock up on fabulously discounted Christmas gifts. I’m currently eyeing the Ninja Stealth IQ Duo Power Blender Pro for my mum, and a pizza oven for my dad. As for me? I’m eyeing an espresso coffee machine to bring a little calm to my chaotic mornings”— Rachel Weisz, Shopping Writer
Pizza Pronto outdoor gas pizza oven,$699.95 $599.95 at Tefal
Philips Series 5500 espresso machine,$1399 $1188 at Philips
Ninja Stealth IQ Duo Power Blender Pro,
$299.99 at Ninja Kitchen
Amour bouquet,
$170 at Fig & Bloom
Top Black Friday flight deals for 2025
| Category | Brand/Retailer | Discount/Offer | Conditions | Promo Code | Notes (Start – End) |
|---|---|---|---|---|---|
| Flights | Singapore Airlines | Save on return fares across Europe and Asia | For travel between January 19 and October 26, 2026 | – | 17/10/2025 – 5/11/2025 |
Top Black Friday travel and luggage deals for 2025
| Category | Brand/Retailer | Discount/Offer | Conditions | Promo Code | Notes (Start – End) |
|---|---|---|---|---|---|
| Travel | Expedia | 40% on select hotels | Book by 2/12/2025 11:59 pm in property local time. Stay between 18/11/2025–30/12/2026. Limited availability, blackout periods may apply. | – | 20/11/2025 – 02/12/2025 |
| Luggage | Antler | Up to 50 per cent off Logo Stripe, Gloss Stripe & other core products | – | – | 7/11/2025 – 16/11/2025 |
| Luggage | Monos | 25 per cent off sitewide | – | EARLYBF | 6/11/2025 – 2/12/2025 |
| Luggage | July | Spend $400 Save $50, Spend $800 Save $120, Spend $1200 Save $240 | – | – | 12/11/2025 – 1/12/2025 |
| Luggage | Carl Friedrik | 30 per cent off sitewide on luxury travel goods | Subscribe for early access from November 21 | 26/11/2025 – 1/12/2025 | |
| E-Sim | SimCorner | 30 per cent off storewide | – | BFSC30 | 15/11/2025 – 2/12/2025 |
Top Black Friday cooking and appliance deals for 2025
| Category | Brand/Retailer | Discount/Offer | Conditions | Promo Code | Notes (Start – End) |
|---|---|---|---|---|---|
| Kitchen | Our Place | Up to 35 per cent off sitewide | – | – | 3/11/2025 – 2/12/2025 |
| Kitchen | Koh | Up to 50 per cent off + free shipping on $99+ | Hero deals | – | 3/11/2025 – 1/12/2025 |
| Kitchen | Betta | Blackout Sale: Up to 50 per cent off select products | – | – | 6/11/2025 – 9/11/2025 |
| Kitchen | Samsung | Multiple Black Friday Early Offers + Samsung Pay extra 5 per cent off | – | – | 6/11/2025 – 19/11/2025 |
| Kitchen | KitchenAid | Up to 30 per cent off | – | – | 11/11/2025 – 3/12/2025 |
| Kitchen | Winning Appliances | Black Friday early access with various savings sitewide | – | – | – |
| Kitchen | T2 | 20 per cent off storewide | Excluding matcha | – | – |
Top Black Friday home deals for 2025
The same YouGov survey identified that Gen Z are leading the way when it comes to lifestyle-oriented spending, with 29% indicating they plan to spend the most on food and beverages, and 22% on furniture and home décor.
| Brand/Retailer | Discount/Offer | Conditions | Promo Code | Notes (Start – End) |
|---|---|---|---|---|
| Mocka | Up to 50 per cent off entire furniture range | – | – | 7/11/2025 – 8/12/2025 |
| Aura Home | Aura Frenzy: 20 per cent off with code | – | AURAFRENZY | 7/11/2025 – 15/11/2025 |
| Ergoflex | Save 30 per cent off sitewide | Mattresses, bed frames, pillows, protectors and sheets | BLACK | 7/11/2025 – 30/11/2025 |
| Cosy Earth | Black Friday 20-25 per cent off sitewide | – | – | 1/11/2025 – 26/11/2025 |
| Temple & Webster | Up to 50 per cent off | – | – | Till 8/12/2025 |
FAQ’s
Black Friday is the Friday after the Thanksgiving holiday in the US; this year it falls on 28 November and Cyber Monday follows soon after on Monday, 1 December. Although, some retailers start their sales earlier in the month. Bookmark this page to get regular updates on the sales for 2025
It is up to the individual retailers discretion whether or not their Black Friday sale tops the rest of their sale calendar, however, Black Friday and Cyber Monday sales are considered one of the most coveted – and many retailers participate by releasing their best sales during this time. Keep this tab bookmarked for all the info on the best sales once they land.
Cyber Monday is a major online shopping day that occurs on the Monday following Black Friday. It was originally focused on exclusive, online-only tech deals. However, many retailers now offer discounts across a wide range of products including travel, home, fashion and beauty. Many retailers extend their Black Friday sales, instead offering a “Cyber Weekend” sale instead of the traditional Black Friday play.
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